What is market research? Why to do it? https://www.saranmok.com/startup-kit/why-to-do-market-research-for-a-product/ What is market research Market research is understanding the target customers and their need, finding problems and it's need of fixing, understand the competition and defining a unique selling proposition (USP), detailed analysis of the problem and it's complexity, understanding the complexity of the problem and feasibility to ...
Identification of risk and it’s mitigation
What is risk? Essentially, risk is against to the expectation, risk is a threat, risk is an impact which demands lose. How to identify them? How to mitigate them? Risk is specific to a project, product, business, governance, or a life so the mitigation is also specific to that specific. I would like to limit ...
How to deal growth and maturity stages of a product
What are growth and maturity stages? Why are they different? How to determine them? Let me attempt to put in one statement. Increasing the customer base is growth however, converting them into loyal customers is maturity stage. Each stage of the product is crucial and challenging, need to setup different processes and define strategies. The ...
Product manager vs Program manager vs Project manager
No matter what, product manager creates the work for project manager in turn program manager. Needless to say that all roles are equal. The designation is just a title/label however, role is the position which has a responsibility. It is difficult to answer a question that which part is important in the body? Similarly, each ...
How to keep improving as a PM outside of work
If the knowledge is ocean, learning is a glass of water to drink, to me, the end for learning is death. Learning keeps you confident, learning keeps you to stay upgraded, learning increases your age, learning increases young thoughts, learning increases focus, learning increases self-trust, learning teaches what is right and what is wrong. The ...
Better way to review product manager performance
Since product managers are drivers of the company it is important to review their performance to run the show effectively. Usually, in the review cycle, business should have two different goals 1. Organization goals 2. Product goals, define effective parameters to measure them. Let the product manager set the goals which should be reviewed by ...
Who can become a product manager
Who can become a product manager? One should go through three different life cycles of a product to turn as a product manager. Of course, product has one life cycle but a product manger can be onboarded at different phases of the cycle. A product starts from research or product from growth/maturity or a product ...