How to establish a startup – Part2

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Research & planning A scientist would do research to invent something new/unique in his lab. It could be a problem solver but may not be a commercial success because majority of their time and efforts invest in product invention not on the commercialization. However, a typical entrepreneur should first invest his time, efforts, and money to ...

How to build an effective marketing pitch

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Considering two factors is essential while building a market pitch 1. The outcome of the pitch 2. Be aware sales may not get triggered because of marketing pitch. The expectation of outcome drives budget, planning and strategy, for instance, the expectation is creating a brand. Creating a brand is introducing the product/service to the customers ...

Book review: Zero to One

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About the Author: Peter Thiel is the co-founder of PayPal. He is a venture capitalist and the first investor in Facebook, SpaceX, and LinkedIn. He produced Hollywood movies which are 1. Thank you for smoking 2. Squawk Box 3. CBS this morning. The content in brief: Zero to One, while reading the book, I have memorized my articles ...

Book review: Shoe dog Phil Knight

About the Author: Phil Knight is an American billionaire businessman, the co-founder of Nike, per Forbes he is the 26th richest man in the world as of July'2020. He did his MBA from Stanford University The content in brief: Before getting into to "Shoe dog Phil Knight', I would like to leave few words here. Entrepreneurship is full ...

Facts not to be ignored to build a right product

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Considering outcome of Market research How to build a right product? Consider the outcome of market research before developing a product plan, it defines what to be developed. We will understand the demand and scarcity in the market, prioritization of the features and customer readiness to buy. Pricing is another important parameter which can be derived ...