The smartphone is part of life in today’s world; it is a friend, it is a teacher, it is a relaxing device, of course, a trouble creator either. The majority of the population is attached to mobile than a life partner. Here you go, this addiction is creating bigger space for promotions and advertisements. Well, How social media became significant for ads? Why is TV still power media for promoting your product? Here is a catch.

Current trend:

Social Media:

It is an open platform to utilize and get indirect revenue; you don’t have the choice to close the Ads as the few services are free for you to enjoy.

Television:

TV is yours,  DTH connection is yours. However, you still don’t have choice to close the Ad. As the program is being sponsored by them, of course, you can change the channel 🙂

Mobile:

The device is yours, and you are paying to the service provider for connection. Eventually, you get irritation when the Ads are being played without your permission. Let me create characters to avoid confusion.

A: Service provider – Who is creating or implementing this idea.

B: Mobile owner – Who plays the Ad for himself to make money.

C: The guy who want to promote his product. He pays for the advertisement.

There you go, how about If the Ad.  Money is getting shared by the service provider (A) and mobile owner(B).

Setting up the platform by the service provider (A):

Build a platform with these options:  1. There should be an option for the mobile owner to select the choice of Ads as interests, topic, product domain, etc. based on this choice, Ads. will be pushed to his mobile. 2. There should be an option to refer this product to others 3. Setup a standard size of an Ad in the bottom of the screen. 4. A simple mobile app should provide all these features. 5. An option to collect the details of the mobile owner (profession, city, education, etc) just to set up right target 6. You can share 20-30% of profit margins to the mobile owners as he is playing Ads for himself, no money for clicks, please 🙂 only for display duration of the Ad :), this is the basic funda, and it can make it big with many more features.

How it helps to the mobile owner (B):

The mobile owner can download the app and set up his choice of Ads to play. Based on the duration, terms, and conditions of the fee, this guy will The product. Apart from money making he/she can learn and know about new products, technologies which are pretty relevant to him.

How it helps to Service Provider (A):

A can charge from C for two awesome services for the Ads 1. for campaigning 2. For the Ad. creation. Small profit margins can be shared to the mobile owner (B). As mobile owner also making money this business will spread in a matter of days by word of mouth.

How it helps to Product Owner (C):

The product owner is the happiest guy with three real advantages 1. His advertisement cost will be shared by his own end customer 2. Within few months massive branding can be created 3. Pretty easy way to reach more numbers of customers.

Key Take Away:

• The mobile owner won’t get irritates as he is getting benefited.
• The mobile owner can learn about many new products of his choice.
• The product owner can create brand and sales pretty quickly.
• The service provider can quickly market the product as everyone in the cycle is getting benefited.

All the best, let me know if you need any clarification.

Narasimha Mohan

He is the Author, Product Specialist, Business Consultant, Entrepreneur, Public Speaker, Thought provoking writer, and Joke writer. Follow him on Twitter