Convince customer with the limitation of your competitor. Every entrepreneur should know the limitation of their competitor. For instance, we have a lot of features on a smartphone.
Fm Radio, Music, Watch, Videos, Internet, Browsing, GPS, Storage device, Camera
Did it replace the camera, GPS, watch and storage devices? The answer is NO since mobile has its limitation for all the features other than call and SMS.
Every product has a limitation but the dream has no limitation.
Narasimha Mohan
Smartphone revolution didn’t get a limit with Apple ios; it extended to Android and Windows as well. Apparently, every idea opens a door for another idea. Pretty common question from entrepreneurs is: I got an idea but that was already started.
My answer for this doubt is as long as you have at least one good lucrative USP don’t need to worry about it. For instance, let’s take examples.
Example1:
Android has its market share compare to ios since it has USPs
Example2:
Let’s assume that you love some food which is available on the street and you never had that recipe earlier. You enjoyed the same daily for a week. After a week you could realize that another guy is available with the same food item. No one can stop this and no need to scare about that. You need to digest three things in business.
- Competition
- Copycats
- Enemies
However, if you are panic about these three, ultimately you would be the loser. A true entrepreneur will always have an untapped business. You could have heard USP (unique selling point) a lot more times in the entrepreneurship, it should be so strong and prepare your plan for next one year with different phases how to take it forward may be other players can compete you in one or two steps not more than that.
Believe in you is the solution to many problems in the business…
Many other people may have the same idea and think in the same way since the world so big with a big population. Consequently, don’t scare jump to start.
Moral of the story is converted competitor’s limitation as USP and convince your customer with that limitation.
He is the Author, Product Specialist, Business Consultant, Entrepreneur, Public Speaker, Thought provoking writer, and Joke writer. Follow him on Twitter
Leave a Reply