An export can create real revenue and great impact on the economy of any nation.

If we don’t focus on the exports, to my knowledge the startup boom is a bubble it won’t be long lasting, and the success rate goes more worst.

We can evidence that majority of the companies in the startup space are firing the employees in hundreds as lack of proper planning, competition and life of the business model are pretty weak. Restaurant search website Zomato, food delivery app TinyOwl and property portal Housing.com are all letting staff go, recently  Snapdeal layed off 600 employees.

The contribution of startups towards exports should grow enough; we have real growth towards the domestic market, though. Why is that needed?

let’s see the latest values of top Indian exports other than IT.

1. Oil: US$62.3 billion
2. Gems, precious metals, coins: $40.7 billion
3. Automotive: $14.5 billion
4. Machines, engines, pumps: $13.6 billion
5. Organic chemicals: $12 billion
6. Pharmaceuticals: $11.7 billion
7. Cereals: $10.1 billion
8. Iron and steel: $9.1 billion
9. Clothing (not knit or crochet): $9.1 billion
10. Electronic equipment: $9 billion

How many of our Indian startups are into the above category or other than IT. Why is it happening? since

1. The majority of our entrepreneurs are techies?
2. Is it pretty easy to develop a software application?
3. Don’t we have the expertise other than information technology?.

My answer:

1. Majority of our entrepreneurs assumes technology is the only source to be an entrepreneur
2. People other than techies don’t have enough exposure to be an entrepreneur.

I would suggest If an entrepreneur think what problem can I solve? rather than what else can I sell online

The gap can be bridged. Trust me technology is the enabler, it strengthens the idea and helps to reach the customer quick. However, if the product itself is an IT product that is a different case.

Let’s come to IT Exports:

No one can match India in IT service since India proved enough globally. It is  $150 (approx.) Billion industry as of 2015 reports. All most all exports are from the established giants, the contribution from startups is negligible. Would it help us in growing the economy? Yes, it is in the form of taxes from employees and the employers, but these are pretty less compare to exports.

We should have phenomenal growth of producing products in SMAC (Social, Mobility, Analytics and Cloud)  from the below areas have to be improved.

The take away:

1. We need entrepreneurs from nontechies into startups as well.
2. If the product is non-IT, utilize the technology as just an enabler.
3. Revenue from exports can boost startups and the nation as well.
4. Think what problem can I solve rather than what else can I sell online.

Let’s work towards to not to make the startup as a bubble

Narasimha Mohan

He is the Author, Product Specialist, Business Consultant, Entrepreneur, Public Speaker, Thought provoking writer, and Joke writer. Follow him on Twitter